
Idiomatic Expression: ซ้ำแล้วซ้ำเล่า (sám-láew sám-lâo)
Meaning: again and again / over and over / repeatedly / time after time
In this Thai lesson, we learn how to use the idiomatic expression ซ้ำแล้วซ้ำเล่า (sám-láew sám-lâo), which means ‘again and again,’ ‘over and over,’ ‘repeatedly,’ or ‘time after time.’ It is used when an action happens repeatedly, often many times and sometimes with a feeling of frustration, emphasis, or persistence.
It made up of three words:
- ซ้ำ (sám) = to repeat / to do again / to duplicate
- แล้ว (láew) = already (here, it creates a rhythm showing repetition)
- เล่า (lâo) = to narrate / to tell (but here it relates to repetition in expressions and gives the sense of doing something repeatedly)
Together, ซ้ำแล้วซ้ำเล่า (sám-láew sám-lâo) is literally ‘repeat, then repeat again’. It often carries a stronger feeling that something happened more times than expected and usually comes after the action being repeated.
The typical structure usually follows the pattern: subject + verb +ซ้ำแล้วซ้ำเล่า (sám-láew sám-lâo)
For examples (ตัวอย่างเช่น — dtūa-awyàang chên)
เขาทำผิดซ้ำแล้วซ้ำเล่า
khǎo thām phìd sám-láew sám-lâo
Literal: He do wrong again and again.
He makes the same mistake again and again.
The verb phrase ทำผิด (thām phìd) means ‘to make a mistake,’ ‘to do something wrong,’ or to do something incorrectly.’ It is used when someone makes ab error, breaks a rule, or behaves in an inappropriate or incorrect way.
เธอเตือนฉันซ้ำแล้วซ้ำเล่า
thēr dtēuan chǎn sám-láew sám-lâo
Literal: She warn me time after time.
She warned me repeatedly.
The verb เตือน (dtēuan) means ‘to warn,’ ‘to remind,’ or ‘to advise someone to be careful.’ It is used when someone gives information or advice to help another person avoid a problem, danger, mistake, or forgetting something.
เขาพูดเรื่องเดิมซ้ำแล้วซ้ำเล่า
khǎo phûud rêuang dēuhm sám-láew-sám-lâo
Literal: He talk matter same as before over and over.
He keeps talking about the same thing over and over.
The adjective เดิม (dēuhm) means ‘the same as before.’ It refers to something that existed before and has not been changed, or something that was the case in the past.
เธอถามคำถามเดิมซ้ำแล้วซ้ำเล่า
thēr thǎam khām-thǎam dēuhm sám-láew-sám-lâo
Literal: She ask question same as before again and again.
She asks the same question again and again.
The verb ถาม (thǎam) means ‘to ask’ or ‘to question.’ It is used when someone request information, asks for an answer, or asks someone about something.

Homework (การบ้าน — gāan-bâan)
Practise putting your newly learned Thai word into a sentence by translating the following sentences below.
- Don’t do the same thing over and over again.
- He tried again and again even though he was tired.
- He apologises for the same thing repeatedly.
- She listens to this song again and again, but she’s not fed up of it.
- The teacher explained this lesson repeatedly until the students understood.






